Positioning, architecture and the thinking that happens before design starts.
Motion and video work built inside an identity that already existed.
Campaign visuals across an agency's client portfolio, each brand given its own voice.
Identity and label system for a vegan skincare startup, built up from a home formulation.
Hang tags, repeat patterns and retail product imagery for two apparel brands sold through national retailers.
Signage, flyers and newspaper ads for three Great Clips franchises, judged on coupons redeemed.
One book cover that turned into a publishing brand, a trademarked framework and five sub-brands.
Packaging, regulated panels, product pages, email and display advertising for three supplement brands that shared a design team but not a customer.
Ten licensed toy programs — Sports Illustrated and Sonic — taken from dieline to Walmart shelf.
Party kits for fourteen fast-food brands. I own it, and it still sells while I sleep.
OWN CRAFT Studio
