Three things decide whether someone chooses you. Most owners are working hardest on the one they are already good at.
1. Do enough people know you exist?
2. Can they explain what you do?
3. Do you look like a safe bet?
All three have to be there. Being excellent at two will not make up for the third — that is usually where the customers are going. Answer honestly; the result is only worth anything if you do. Nothing is hidden behind an email.
Last four — not scored
These help me give you an answer that fits your actual situation.
Where are you starting from?
Where do customers actually meet you?
Who makes things look right when you're not doing it?
Six months from now, what would make this worth it?
Answer all twelve questions first.
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